Our vision

The first duty of an entrepreneur is to be humble and to question himself. After many years spent raising funds or selling companies, we can see that nothing ever turns out the way entrepreneurial managers hope.

First of all, it takes a very long time: these deals can sometimes take 9 to 18 months to close.

Secondly, the value imagined by the entrepreneur is always out of line with that perceived by the investor. Finally, the business cases are often poorly presented because they are designed from the seller's point of view.

      "you shouldn't sell the drill, you should sell the hole". 

       - My old marketing teacher...

Many presentations emphasise their superb technology, or even their patent, their magnificent potential market, the quality of their team with their many diplomas, or even their awards. It's a lot like an engineering or business school prize-giving ceremony...

Don't forget: the main thing an investor/buyer is interested in is money!

It's all there. There are astronomical sums of money available from all the investors in the world, but also immense quantities of opportunities in which to invest. So why invest in yours ?

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A friend of mine, a wealthy Chinese investor, once said to me: "Why take the risk of investing in your company, even if it's a promising one, when I can buy a flat in Shanghai and earn 20% a year without any risk?

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